Set D – 11:00 am - noon

Mauricio Rocha e Silva, Hospital das Clinicas, Sao Paulo Univ Med College; Ana Marusic, Editor, Croatian Medical Journal; Roy Turkington, Associate Editor, Journal of Ecology, University of British Columbia; Mauricio Rocha e Silva, Moderator

English is the established lingua franca of science. This session plans to discuss the main hurdles facing speakers/readers/writers of the three major language trunks, (other than Anglo-Saxons) native to over 50% of humans. Speakers will endeavor to outline practical points in assuring that such hurdles are made easier to negotiate.

D2. What's the Hook? Pitching Science Stories to Mass Media

Eve Savory, Science Reporter, CBC television; Margaret Munro, Science Reporter, CanWest News; Gary Marcuse, Programming Executive, CBC Documentary Unit - Vancouver; Iain Taylor, Editor, Davidsonia, University of British Columbia, Moderator

Does your subject have fur, teeth, or claws? Does it fly, burn, or explode? Will it solve a crisis? What does it take to get science stories onto mainstream media? Will the integration of television, web, and print media open more opportunities for in-depth reporting, provide new outlets for specialized journals, and enhance science literacy? Or not? Three award-winning journalists offer tips and discuss their experience.

D3. Editorial Policy Committee Ethics Clinic — An Interactive Discussion

Heather Goodell, Moderator

Ethical concerns in the publishing profession involve not only blatant acts of misconduct, but also the more commonplace behaviors that our industry considers incompatible with its values. This session is an interactive session from the Editorial Policy Committee, giving users the opportunity to discuss specific ethical cases and the pros and cons of handling those cases.

D4. Emerging Technologies in Publishing

Raymond Everngam, Managing Publisher, CTSNet; Philip M Davis, PhD Student, Dept of Communication, Cornell University; Kristen Fisher Ratan, Journal Products Manager, HighWire Press; Patty Baskin, Managing Editor, Neurology, Moderator.

Web 2.0 and 3.0, personalized Webs, Web communities, podcasts and Webcasts.... What are the possibilities for scholarly publishing and distribution of information? Speakers will present several innovations being developed and predict their usefulness in journal publishing.