2018 Webinar 2: Reaching Your Audience – Marketing Articles Using Social Media

Held: March 20, 2018, 2:00 PM to 3:00 PM Eastern Time

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Description:

Expand the scope of your audience and connect with the right people through smart use of social media. Well-known platforms like Facebook, Twitter or LinkedIn can be useful, but knowing the right places to reach the right people can make your marketing more effective. In this 60 minute session, learn about projects like Healthcare Hashtag, and learn how other organizations are using social media effectively to get the word out about their content.

Objectives:

  • Learn how to get your materials out to the widest audience possible.
  • Learn how to engage readers and authors through various social media channels.
  • Learn about ways to see who is using your content.

Moderator:

Emilie Gunn, Managing Editor, ASCO

Speakers:

Glenn Landis, Editorial Director, American Society of Hematology
Glenn Landis is the Editorial Director for the medical journals Blood and Blood Advances which are published by the American Society of Hematology. Glenn is responsible for the overall editorial, peer review, and content aggregation functions. Prior to ASH, Glenn worked at the American Society of Clinical Oncology for almost 15 years completing his career there as Managing Editor for Journal of Clinical Oncology.

Katherine Stevens, Associate Marketing Manager, American Chemical Society
Katherine Stevens is an Associate Marketing Manager with the Publications Division of the American Chemical Society. In her role, she is responsible for the social media strategy and management for all ACS Publications accounts, as well as outreach communications to researchers and librarians. She received her BA in Anthropology and Asian Studies from The College of William and Mary.

Daniella Peting, Manager, Social Communications and Digital Channel Strategy – Scientific Publications, The JAMA Network
Daniella Peting is an award-winning social media strategist with more than 15 years of B2B, B2C, agency and in-house experience in commercial real estate, education, finance, manufacturing, nonprofit, publishing, retail and telecommunications. Throughout her career, she has lead several social media initiatives focused on crisis communication, lead generation, customer service, employee advocacy, influencer engagement and awareness. She is currently the manager, social communications and digital channel strategy – scientific publications for The JAMA Network. In this role, she will establish and implement social media best practices for The JAMA Network and lead its social media strategy.