Sunday, 16 May, 2010
Keynote Address
From “Climate Gate” to Jigsaw Puzzles: A Discussion of the Current Science Thinking On Climate Change
Dr J. Marshall Shepherd
Associate Professor, University of Georgia
The H1N1 virus has been a major public health concern. On this matter, public health scientists’ data and recommendations are held in high regard and with minimal skepticism. It is striking that on climate change, the overwhelming majority of climate scientists (and the scientific literature) are in consensus concerning climate change; yet a cloud (“pun intended”) of doubt and distractions like the recent “Climate Gate” email scandal continues to exist. Like a jigsaw puzzle, the climate change picture is clear to climate scientists even with a few missing pieces. This talk will examine the current and best science thinking on climate change and objectively discuss what “we know, don’t know, or need to know”.
01 – You Can’t Make Them (Or Can You?): Engaging Readers’ Attention
Andres Martin, Editor-in-Chief, Journal of the American Academy of Child and Adolescent Psychiatry; David Marques, Vice President, Architecture and New Technology, Elsevier; Ginger Pinholster, Director of the Office of Public Programs, American Association for the Advancement of Science, Publisher of Science
Your efforts as an editor, production manager or publisher have resulted in a journal that publishes the best and most accurate science. You are proud of your work, as well you should. And yet, will your readers take notice? Will your articles reach their intended audience? Will readers open their copy of the journal, or will they discard it as so much spam? During this three-part session, we will examine ways through which editorial and publication teams can maximize the reach of their publication and ensure its widest dissemination – relying both on top-flight modern technologies, as well as through old-fashioned, tried and true means, such as fostering mutually beneficial relationships with select media outlets.
Moderator:
Andres Martin
Editor-in-Chief, Journal of the American Academy of Child and Adolescent Psychiatry
Who Should Attend:
- The session will be of interest to chief editors, managing editors, production managers, publishers and anyone looking to maximize a journal’s uptake and visibility.
02 – The Changing Climate of the Workplace
- Carla Moquin, President, Parenting in the Workplace Institute
- Gary Namie, PhD, Director, Workplace Bullying Institute
- Douglas Elledge, Merrick & Company
Today’s employers recognize that workers are their most valuable resources and strive to create a healthy climate in the workplace to foster productivity, respectful interactions, and teambuilding. This session will address positive changes put into place that enhance the workplace for workers (acceptance of the presence of babies and establishing facilities for children) and allow flexibility (flex-time, flex-place, and flex-style) to accommodate the needs of individual employees. It will also look at some negative aspects, including micromanaging and “bully bosses,” that present challenges for some in the workplace and suggest solutions for those who find themselves victims of bullying behavior at work.
Moderator:
Patricia K. (Patty) Baskin, MS
Executive Editor, Neurology
Who Should Attend:
- This session will appeal to editors, managing editors, editorial staff, manuscript editors, and anyone else interested in creating a happier, more productive workplace.
06 – New Horizons for Manuscript Editors
- Stacy Christiansen, Director of Manuscript Editing, Journal of the American Medical Association
- Laura King, Freelance MS Editor, Adjunct at University of Chicago Medical Writing Program
- Elizabeth Blake, Senior Product Manager, Inera Inc.
Although the work of manuscript editing remains essentially unchanged, the mechanics and the environment have advanced by light-years in just a few decades. What new opportunities are there in cyberspace? What new tools are available to streamline the work? How can we use social media to further our knowledge and make useful contacts? Join us to listen and share your own ideas.
Moderator:
Devora Krischer
Medical Writer and Editor, CVS Caremark
Who Should Attend:
- This session will appeal to manuscript editors.
08 – Optimizing the Internet for Your Journal
- Allison Ewing, Director, American College of Physicians/Annals
- Richard Lane, Web Editor, The Lancet
- Bill Silberg, Editorial Consultant
Topics include Using Social Media and Web 2.0 to Influence Behaviors & Attitudes: How new tools, technologies and platforms can be used to accomplish traditional business, marketing and public relations goals; Bells and whistles–which digital tools are right for you, and how do you decide.
Moderator:
Mary Beth Schaeffer
Managing Editor, Annals of Internal Medicine
Who Should Attend:
- This session will appeal to editors, managing editors, publishers and manuscript editors who want to learn about things your journal can do on the web to optimize your journals content, reach new audiences and broaden the appeal of your journal.
Monday, 17 May, 2010
Plenary Address
Public Health and Climate Change: Evolving Adaptation Strategies
Dr. George Luber, Epidemiologist, Associate Director for Global Change for the National Center for Environmental Health at the Centers for Disease Control, Atlanta, GA
There is a scientific consensus that changes in climate will have a number of substantial effects across the globe, ranging from higher surface temperatures and rising sea levels to increasing severe weather events. These changes are expected to cause a wide range of both direct and indirect human health consequences that will vary by region and affect certain vulnerable populations in different ways.
Developing adaptation strategies to protect health will require a multipronged approach that addresses issues such as environmental justice, the need for effective communication of health dangers to the public, and consideration of complex ecosystem interactions resulting from climate change.
Moderator:
Christine Laine
CSE President-Elect
Dr. George Luber is an epidemiologist and the Associate Director for Global Climate Change for the National Center for Environmental Health at the Centers for Disease Control and Prevention (CDC). His research interests include the epidemiology of harmful algal blooms and the health effects of climate change.
Most recently, his work has focused on the epidemiology and prevention of heat-related illness and death, the development of municipal heat response plans, and the application of remote sensing techniques to modeling vulnerability to heat stress in urban environments. In addition to his leadership role in the Global Climate Change Workgroup at CDC, Dr Luber is a co-chair of the Human Contributions and Responses Interagency Work Group for the US Climate Change Science Program.
11 – Hot Topics and Cool Collaborations: Special Issues and Collaborative Publishing
- Michael Friedman, Journals Production Manager, American Meteorological Society
- Annette Flanagin, Managing Deputy Editor, Journal of the American Medical Association
- Pierrette Tremblay, Managing Editor, Elements
Science is increasingly interdisciplinary and global, while resources are tightening. In such a climate, how can publishers leverage their specialized expertise and collaborate to bring high-impact topics to the community? This session will address the motivation for special issues and collaborative publishing, the effort required for success, and how to set and evaluate outcomes. A prime example is CSE’s own Global Theme on Poverty and Human Development, which involved coordinated publishing of over 200 journals.
Moderator:
Elizabeth L. (Betsy) Fleischer
Editor, MRS Bulletin, Materials Research Society
Who Should Attend:
- The session will be of interest to publishers, chief editors, managing editors, and others interested in incorporating high-impact topics in their own publications or leveraging resources and augmenting impact through collaborative publishing with multiple organizations.
13 – On The Spot: Making the Most of Society Conferences & Exhibitions
- Allison Ewing, Director, American College of Physicians/Annals of Internal Medicine, Communications Department
- Nan Hallock, Managing Editor, Journal of the Association for Laboratory Automation
- Heather Goodell, Director, Scientific Publishing, American Heart Association Journals
A society’s annual meeting and/or exhibition can provide a wealth of visibility and other opportunities for its journal. Learn how you can successfully leverage their annual on-site experiences to achieve a variety of marketing, management and editorial goals.
Moderator:
Mary Beth Schaeffer
Managing Editor, Annals of Internal Medicine
Who Should Attend:
- This presentation will appeal to editors, managing editors, publishers and staff who attend and participate in their society’s Annual Meeting.
14 – Working with Authors: Moving Beyond the Impasse
- Elliott Churchill, Senior Communications Officer, Centers for Disease Control and Prevention (retired); President, “A World of Words,” Tucker, Georgia
- Mauricio Rocha e Silva, Cl’nicas
- Tim Palucka, Science Writer and Editor, Technology and Management Services
Sometimes, working with authors seems like posing an irresistible force against an immoveable object. What techniques do experienced manuscript editors use when working through impasses with authors? Join us to expand your repertoire of effective strategies and share your own experiences.
Moderator:
Devora Krischer
Medical Writer and Editor, CVS Caremark
Who Should Attend:
- This session will appeal to manuscript editors and managing editors.
15 – Editorial Policy Committee–Ethics Clinic
Ethical concerns in publishing involve not only blatant misconduct but also more commonplace behaviors incompatible with publishing industry values. This interactive session is designed to give attendees the opportunity to discuss specific ethical cases and how they might be handled. We’ll follow this year’s theme with cases where allegations of research misconduct and the like put journals on the hot seat.
Moderator:
Robert Edsall
American Academy of Family Physicians
Who Should Attend:
- This session will appeal to editors-in-chief, associate editors, section editors, managing editors, copyeditors, production editors, technical editors, publishers, authors, author’s editors, freelancers, science writers, indexers, abstractors, information specialists, science librarians.
16 – Banishing the Ghost: Examining the Role of Science Writers
- Devora Krischer, Medical Writer and Editor, CVS Caremark
- Annette Flanagin, RN, MA, FAAN, Managing Deputy Editor for Journal of the American Medical Association and Director of Editorial Operations, Journal of the American Medical Association and Archives Journals
- Patricia K. (Patty) Baskin, MS, Executive Editor, Neurology
This session will include a summary of recent research on honorary and ghost authorship and ghost-writing in biomedical publication and review policies intended to promote transparency in the authorship of and contributions to published articles. The session will also include a science writer’s perspective, discuss the differences between ghostwriters and ghost authors, present the AMWA position statement, and show how to properly acknowledge writing and editing assistance. In addition, a representative of a major specialty medical journal will discuss this journals’ unique approach to assuring author transparency and suggest reconsidering the traditional requirements of authorship.
Moderator:
Angela Schmeckebier
Assistant to the Editor-in-Chief, Journal of Histochemistry and Cytochemistry
Who Should Attend:
- This presentation will appeal to editors, publishers, writers, and others who have responsibility for editorial policies and decisions on authorship, transparency of contributions, editing, and publication.
17 – Project Management
- Cynthia Chapman, Editor and Project Manager, Oregon State University
- Ursula Bechert, DVM, PhD, Director of Off-Campus Programs, College of Science, Oregon State University
- Anthony Summers, MS, U.S. Forest Service, Catalina Island
What is project management? How is project management making its way into scientific enterprise? Why should it? Where is project management being taught in graduate-level science curricula? Why is project management such a hot topic in scientific research and scientific publishing? These questions will be answered in this session hosted by a professional project manager (PMP, Project Management Institute) who is also a certified editor in the life sciences (ELS, Board of Editors in the Life Sciences). As part of the evaluation for this session, participants will be asked if a short course in project management should be developed within CSE’s annual programming.
Moderator:
Cynthia Chapman
Editor and Project Manager, Oregon State University
Who Should Attend:
- This session will appeal to managing editors and chief editors.
Tuesday, 18 May, 2010
19 – The Perfect Storm – Unprecedented Industry Climate Change
- Michael Clarke, Clarke Publishing Group
- Paul Bozuwa, President, Dartmouth Journal Services
Over the past few years our industry has faced the “perfect storm” of change. Publishers have experienced industry climate change in the form of economic recession, a complete business and funding model shift, while at the same time addressing the evolving demands of readers as they move away from traditional media. Whether your publication is dealing with the loss of advertising, a decline of subscriptions, or aren’t sure if your content should be sold, rented, or free, this session will provide a framework of the chaos we’ve all been experiencing.
Speakers will address ways in which their publications have addressed declining revenue, pressure to reinvest their revenue model, and how they’ve kept up with the likes of electronic readers and other forms of electronic content distribution.
Moderator:
Kevin Pirkey
Vice President, Odyssey Press Inc., and Allen Press.
Who Should Attend:
- This session will appeal to editors-in-chief, associate editors, section editors, managing editors, copyeditors, production editors, technical editors, publishers, authors, author’s editors, freelancers, science writers, indexers, abstractors, information specialists, science librarians, graphic designers, marketing specialists, publishing systems operators, typesetters, printers, or electronic publishing specialists.
20 – Your Instructions for Authors: How Helpful Are They?
- Jane C. Wiggs, Manuscript Editor, Mayo Clinic Jacksonville
- Cheryl Iverson, Managing Editor, Journal of the American Medical Association & Archives Journals
- Tom Lang, Tom Lang Communications and Training
How long, and how clear, are your Instructions for Authors (IFA)? Are they concise and understandable, even by nonnative English speakers? IFAs are the first communications from the Editor and staff to authors and must address all the important policies and instructions that an author needs. Often, IFAs are so voluminous and complex that they are of no use. Are you unknowingly throwing up barriers and abetting the submission of noncompliant manuscripts? Join us to find out just how good your IFA is, and get some great ideas for improving it.
Moderator:
Amy McPherson
Managing Editor, American Journal of Botany
Who Should Attend:
- This session will appeal to editors who write IFAs, managing editors and staff who enforce them, authors and editors.
21 – When is the Right Time to Launch a New Journal?
- Prof. Ana Marusic, MD, PhD, Editor in Chief, Croatian Medical Journal
- Heather Goodell, Director, Scientific Publishing, American Heart Association Journals
- Bruce Polsky, Independent Contractor
Many journal publishers wrestle with the question of whether and when to add a new journal to their existing titles. Will there be enough subscribers, editors, and reviewers? Might folding new subject matter into an existing journal be a safer course of action? If the decision is to go ahead, should the new journal be e-only or should print delivery also be an option? What articulated policies do organizations have for vetting proposals for new journals? These questions and more will be discussed in a session that takes on added importance in a challenging economic environment.
Moderator:
Kenneth F. Heideman, MS
Director of Publications, American Meteorological Society.
Who Should Attend:
- The session will be of interest to chief editors, managing editors, and anyone who sits on the governing Board or Council of a publishing Society or organization.
Plenary Address
The Future of Science Journalism
Dr. Michael Lemonick
Senior Writer, Climate Central
A scientifically literate public is more essential than ever, given the ongoing and increasingly polarized debates over issues including climate change, health care and stem cell research, to name just a few. At the same time, science sections and science reporters are often the first to be closed down or laid off as traditional journalistic enterprises become less and less profitable. I’ll talk about some of the new models of science journalism that are now emerging–and how likely it is that they can fill the void.
Moderator:
Diane Scott-Lichter
CSE Past President
Dr. Michael Lemonick is the senior writer at Climate Central. He is also a lecturer at Princeton University, a former senior writer for Time magazine, and the author of several popular books on science and astrophysics, including Echo of the Big Bang and Other Worlds: The Search for Life in the Universe.